During the 1990s, Rock Creek helped develop a number of training programs for Saudi Arabian Airlines. Saudia has employees throughout the world and while many employees speak English and Arabic, almost all employees speak Arabic and as well as their native language. The airline felt that it was important to offer Arabic versions of their programs in order to ensure employee buy-in and complete comprehension.

Rock Creek worked with our Saudi counterparts to develop the scripts in English and Arabic. During the production, extra footage was shot to ensure coverage of the lengthier Arabic segments and all on-camera interview segments were filmed in both languages. To ensure proper diction and pronunciation, professional Arabic narrators were used for all the programs.